Our story

Assemble is dedicated to housing and shaping the culture of living closer together. Our values and ideas find a voice in our publication, Assemble Papers – an online and biannual print journal across art, design, architecture, urbanism, the environment and financial matters.

We pooled our skills in 2010, spurred to action by the increasing absence of well-designed housing in our much-loved city, Melbourne. We believe small footprint living is not a compromise – through good design, a vertical life is an enriching, engaging and socially responsible one.

Through our partnership with local development firm Make Ventures, we now have an expanded team and skill-set, making Assemble an end-to-end property development and management company with a close, long-term relationship with each community we help build.

The launch of the Assemble Model marks a new chapter for Assemble as we go deeper into building the culture of living closer together in Melbourne and beyond.


We’re a tight-knit multi-disciplinary team with combined experience spanning property, construction, finance, architecture, community management, publishing, communications, art and public programming.
Abbie Freestone
Head of Community

Abbie is the Head of Community at Assemble and has a background in urbanism and architectural communications. She is committed to uncovering new ways of thinking about cities. A pole vaulter in a former life, she’s forever chasing views from high places and after living in California and Oregon has a love for mountains (and mimosas).
Kris Daff
Managing Director

Kris is the Managing Director of Assemble and is also Managing Director of Make Ventures, a property development and investment company. Originally trained as an engineer, Kris is an experienced property professional and, on the weekends, he can be found cycling around the bay – or swimming in it with his family.
Matt Ablethorpe
Development Director

Matt is the Development Director of Assemble and Co-director of Make Ventures, a property development and investment company. He is an experienced real estate executive, and more importantly – a gifted birthday cake baker for his two daughters. Matt’s experience includes asset, development and funds management across a range of sectors.
Joachim (Quino) Holland
Design Director

Quino is Design Director of Assemble and Co-director of Fieldwork, an architecture practice. Quino is a keen gardener and cyclist who is most happy in the great outdoors or contemplating brutalist architecture (what a nerd! - ed.). Isambard Kingdom Brunel is an enduring hero.
Ben Keck
Strategy Director

Ben is the Strategy Director of Assemble and Co-director of Fieldwork, an architecture practice. His background is in finance, property and law. Spending time living in Berlin while at university originally sparked Ben’s interest in small footprint living. He is a keen soccer player and an advocate of the siesta.
Caitlin Shannon
Communications Assistant

Caitlin is an experienced visual storyteller, with a background in communications and a passion for art direction. Happiest with a camera in hand, Caitlin enjoys filming as a fly-on-the-wall and at every opportunity; can be found buzzing around Melbourne’s old theatres, geeking-out on films.
Elissa Loh-Brown
Development Manager

A practicing architect for over 10 years, Elissa’s passion for the built environment emerged from her design background, her interest in community engagement and innovative design solutions. With a love for the outdoors, in her spare time Elissa can be found hiking through some of Victoria’s beautiful forest reserves.
Alex Kennedy
Senior Property Analyst

A Chartered Accountant with over 10 years’ experience in the property industry, Alex’s expertise lie in site acquisition, development feasibility, disposal and investment management. In his spare time, Alex likes to go to the park with his wife and pugalier pup – Yoda.
Robyn Lukstin
Development Manager

Robyn’s experience lies in statutory and strategic planning, working on a wide range of projects during her career across both the public and private sectors. She has the proven ability to provide practical, actionable responses to complex questions. When she’s not fine-tuning her Spanish language skills – Robyn shares her hidden talent as a disc jockey with her friends.
Jana Perkovic
Editor - Assemble Papers

Jana Perković is the Editor of Assemble Papers. She has worked in Brussels, Berlin and Melbourne as urban policy-maker and researcher, and has a keen interest in art that investigates spatial matters. Her passions include hiking, Chinese restaurant music, and the normcore aesthetic. Jana subscribes to the credo that everything is doable, but not everything is worth doing.
Eugenia Lim
Editor-at-Large - Assemble Papers

Eugenia is an artist who uses video, installation and performance to activate people in private and public space. She is founding Editor-In-Chief and has returned as Editor-at-Large. In art and life, she is interested in the intersection between the personal and the geopolitical. Agnès Varda is her hero.
Cat McGauran
Assistant Editor - Assemble Papers

Cat is an experienced communicator with a demonstrated history of working in the broadcast media industry, as well as print and podcasting. Cat’s work and travel adventures have taken her from the jungles of Borneo to the alps of Europe. In her spare time, Cat can be found playing the fiddle.
Emma Telfer
Community & Cultural Advisor

Emma is the Executive Director of Open House Melbourne, and like the organisation, she champions the City of Melbourne through its built environment. With a background in design communications, publishing and public programming –Emma is advising on Assemble's cultural and community offering.